man standing on dimmed area

What branding is really about

Branding is knowing for sure where you stand
It defines how you influence and create demand
For what you must do as you experience becoming
Walking to the beat of the drum that you’re drumming

It’s the simplest way, it’s really nothing more
It’s knowing your principles and who you are at your core
Branding isn’t image, a graphic, or a phrase
It’s center of who you are and the promises you make

It’s where communication starts, the birthplace of all your words
It’s the way you convert your values into verbs
You’ve already got a brand, if you’re authentically you
And that’s all the marketing anyone needs to do

Photo by Joshua Medway via


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