man standing on dimmed area

What branding is really about

Branding is knowing for sure where you stand
It defines how you influence and create demand
For what you must do as you experience becoming
Walking to the beat of the drum that you’re drumming

It’s the simplest way, it’s really nothing more
It’s knowing your principles and who you are at your core
Branding isn’t image, a graphic, or a phrase
It’s center of who you are and the promises you make

It’s where communication starts, the birthplace of all your words
It’s the way you convert your values into verbs
You’ve already got a brand, if you’re authentically you
And that’s all the marketing anyone needs to do

Photo by Joshua Medway via unsplash.com

SR

Thanks for stopping by! You honor me with your time.

I hope you enjoy your sojourn ‘off the beaten path.’

Stay as long as you like.

When you leave, no matter what else you do,

‘Live the story you want to tell.

And come back soon!

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© 2022, Steve Rigell, all rights reserved